Saran Media Group, a leading player in the Turkish media landscape, has successfully secured exclusive rights to broadcast UEFA national team football tournaments from 2024 to 2028 within Turkey. This significant deal positions Saran Media as a dominant force in the Turkish sports broadcasting industry, enhancing its portfolio with some of the most prestigious football events in Europe.
This new agreement with UEFA, European football’s governing body, encompasses a broad range of tournaments. It includes the 2024-25 and 2026-27 editions of the UEFA Nations League, the highly anticipated Nations League Finals in 2025 and 2027, and the European qualifiers for the 2026 FIFA World Cup and 2028 European Championship. Additionally, the deal covers international friendly matches, offering Turkish football fans unparalleled access to top-tier European football.
The Saran Media Group‘s acquisition of these rights means they will have the exclusive ability to broadcast live matches, delayed broadcasts, highlights, and clips across all available platforms in Turkey. This includes television, online streaming, and mobile applications, ensuring that fans can follow the action from anywhere in the country.
This strategic partnership with UEFA marks another milestone for Saran Media, which has been actively expanding its sports broadcasting rights in recent years. Notably, the company recently announced two exclusive, multi-year media rights deals for English football’s Premier League (EPL) and the FA Cup, covering a wide range of Eastern European and Central Asian territories. The EPL deal, which extends from 2025-26 to 2027-28, includes coverage in countries such as Afghanistan, Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, and Uzbekistan.
Saran Media’s latest agreements underscore its commitment to becoming a leading sports broadcaster in the region. By securing these high-profile rights, the company not only strengthens its position in Turkey but also reinforces its influence across a broader geographical area. The acquisition of the UEFA rights is a testament to Saran’s growing reputation as a key player in the global sports media market.
The importance of this deal cannot be overstated, as it ensures that Turkish football enthusiasts will have comprehensive access to some of the most important international football events over the next four years. With exclusive rights to these prestigious tournaments, Saran Media is set to deliver extensive coverage that will undoubtedly captivate and engage football fans across the country.
